Purple Cow: Church Style

The Purple Cow by Seth Godin brings a great question to the surface. (He didn’t raise the question, but it’s infured upon for church leaders):

Why would someone go to your church and not the other churhes in town?

What is it about your church that is unique?  What is it that your church offers that can’t be found anywhere else in the city?

Matt Keller says (about the point of Godin’s book) that:

“if you and I drive through the countryside and see 2,000 black and white cows grazing on the hillside, we won’t think a thing about it.  But, if we see a purple cow standing in the field grazing next to the 2,000 black and white cows, we’ll stop the car, jump out, grab a camera, take a bunch of pictures, and call all our friends to come and see it.”

We should not attempt to out-shine another church by doing what they do better, but we should strive to be clearly unique.

Where do you complement other churches?

At Motion Church, it is our desire to be a church for churches.  We want to direct people who may not fit with our way of doing church to another church in the area that will better connect with their needs and preferences (yes, we shouldn’t cater to personal preference but we don’t want unhappy people in our church either).